Ficod, or The International Forum of Digital Content, was born in 2007 driven by the Secretariat of State for Telecommunications and the Information Society of Spain, to develop and enhance the Spanish industry of digital content with a special focus on the Spanish language market. The forum promotes the importance of the Spanish language in the world. For the inauguration ceremony they hired Parolio to create the opening show and after party.
The show was commissioned by Saatchi & Saatchi global advertising firm. Parolio was inspired by the concept of a new Adam and Eve that embark themselves on a journey of discovery of the age of knowledge, social media and digital content. To evoke this concept he created a choreography with musical actor and dancer Sergio Arce Tula and acrobatic dancer Teresa Jimenez where they fly into a wall of information and screens.
To know more about this forum visit: http://www.ficod.es/ficod/